Big News! Soul Story Launch Crowdfunding Campaign on Indiegogo

Big news! After several months of planning we are pleased to announce that Soul Story launch a crowdfunding campaign on Indiegogo.


Soul Story is a bespoke Korean skincare brand founded by Korean-Canadian entrepreneur, Vivian Ke Story. She splits her time in Ho Chi Minh, Bangkok, and Seoul where she works with Korean dermatologists and skincare specialists to formulate and select ingredients. Each product is formulated to help with sensitive skin, eliminate dullness, dryness, clogged pores and poor skin texture.  

Soul Story is proud to be reef safe, against animal testing and does not add toxic and abrasive ingredients unlike so many other skincare products available.

CampaignSoul Story Launch Crowdfunding Campaign on Indiegogo

Hi, my name is Vivian and I am the founder of Soul Story.

For many years, I have struggled with sensitive skin. Nothing worked for me. As a Korean-Canadian entrepreneur, I decided to make my own skincare products based on natural Korean ingredients with modern Korean skincare know-how.

For the last three years, I have been running a company called Soul Story. We formulate and make our range of skincare products 100% in Korea, then sell it in the high end segment of Asian emerging markets, mostly in Thailand and Vietnam.

For the next 45 days, we are raising funds and we will ship our new products once they arrive from Korea all around the world (our products are usually only available in Vietnam, Thailand and Singapore) to friends, family and supporters of Soul Story who want our new products and innovative perks.

Buy Soul Story products by choosing the Purify or Protect perks (and their different combos). As a special bonus, get some tips from me on Korean Beauty Secrets.

Get all of that, plus a special one-on-one beauty consultation with me. We’ll run through your skincare products and routine, and you’ll get bespoke advice from me. Or nominate a partner, friend or family member to receive this bespoke consultation.

For those who really want a fabulous experience (especially if you’ve always wanted to visit Vietnam), go for the Bespoke Adventure where you’ll get to spend time with the Soul Story team here in Ho Chi Minh City, on top of a spa retreat, Korean facial massage, visit to the local markets, cooking lesson, and try many different local and/or international meals (clean & safe). 

What We Need & What You Get

Every contribution here, no matter how small, helps Soul Story grow into the fresh and new skincare brand for Asia. 

This crowdfunding campaign helps develop new distribution channels in Vietnam and other parts of Asia.

As a friend, family, or early supporters of Soul Story, you’ll get to feel great that you’ve been able to help expand an independent business regionally.

We need $20 000 to take the business to the next stage. Of course, we need 10x that to step up manufacturing and regional expansion, but this campaign helps Soul Story make big strides there.

Staying True To Our Principles

~ Soul Story made a health conscious decision to ‘exclude’ the toxic chemicals listed below.  Sun Warrior Sunscreen is formulated with zinc oxide.

Sun Warrior Sunscreen is made with zinc oxide.

We want to continue to offer Korean skincare products formulated and manufactured 100% in Korea at one of the top Current Good Manufacturing Practices (CGMP) manufacturing facilities. We want to continue to stay true to our principles by offering safe, healthy and clean skincare for all skin types, including sensitive skin and all skin complexions. 

Our products are formulated with NO: parabens, oxybenzone, octinoxate, homosalate, octisalate , octocrylene, ethanol, mineral oil, phenoxyethanol, benzophenone, talc, animal raw, triethanolamine, petrolatum, synthetic pigments, lanolin and sulfates including sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES) & more…

The gentle Purifying Cleansing Foam formulation has been improved to meet customers’ requests.

Sun Warrior Sunscreen with SPF 50+ PA+++ broad spectrum, is our new product to help protect skin from the #1 leading cause of signs of aging.


We were previously known as Story Seoul, and officially in October 2017, we are trading as Soul Story:

Bangkok Post, 2017: “If it’s anything you need to stock up on, it’s these two bottles that are going to make a huge difference to your skin. Start with applying Story Seoul’s Purifying Cleansing Foam which will gently cleanse the skin by removing make-up, dead skin cells, oil, dirt and pollutants. Then use a cotton pad and apply the Calming and Revitalizing Toner. Story Seoul’s range of products are formulated by dermatologists with all-natural ingredients and are 100% free from harmful additives.” (Link)

Vogue, 2017: “Vogue Beauty highlights that Hydrating Daily Lotion is suitable for all skin types including those with sensitive skin. Our soft-textured lotion is rich in natural ingredients including Phellinus Linteus, Sophora Angustifolia, Polygonatum Officinale Rhizome Root and Red Ginseng. These ingredients help brighten skin complexion, reduce redness, acne, dark spots and inflammation. They help protect skin from pollution and give the skin its bounce and elasticity. With Ginseng’s anti-aging properties, the lotion moisturizes and makes your skin look and feel younger.”

.. And many more here

Risks & Challenges

Even though Soul Story products are proudly formulated and manufactured in Korea at one of the top CGMP manufacturing facilities, our brand focuses on the luxury skincare needs in Asian emerging markets — our products are mostly sold in Vietnam, Thailand and Singapore. Your perks will be ship from SE Asia. Occasionally, there are logistical hurdles around getting shipments out of these countries so there might be shipment delays. We will always keep you updated about your shipment status.

Other Ways You Can Help

~ Share this page with your friends 

~ Share this widely on social media

~ Ask the people in your life who know and love skincare products for their feedback on Soul Story

~ Tell a friend about Soul Story today

Thank you!

Team Soul Story

Team Soul Story

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