Korea Beauty Tip: Widely used in South Korea, this rule states that you go straight into your skin-care routine immediately after washing your face, applying products within…three seconds”, So basically, after cleansing, skip towel drying and apply your toner, serum or essence immediately while your face is wet.
Aside from speeding up your skin-care regimen, the three-second rule also allows products to better absorb into your face. See, your skin’s main role is to serve as a barrier between your cells and the outside world, meaning that when you apply products, your skin essentially wants to keep them out. Wet or damp skin, however, is more receptive to outside agents, which leads to maximum absorption of active ingredients.
A quicker routine, better skin and one less wasted towel. Talk about a triple threat.
Source: Pure Wow