Non-Toxic Beauty | Soul Story Skincare

This week, non-toxic beauty ‘awareness’ is our objective as knowledge helps people to make healthier choices.  We want to share compelling reasons why Soul Story decided to exclude toxic and harsh ingredients found in many cosmetics and personal care products.

Did you know the average women wears 515 chemicals on the average day? Source  Did you know that 60% of what we apply to our skin goes into our blood stream, but isn’t filtered by our liver?  These toxins stay and in our bloodstream for an unknown amount of time. Source

Did you know the average women wears 515 chemicals on the average day?

Top Two Chemicals to Avoid in Sunscreen Products


Soul Story Skincare decided to go oxybenzone-free since it scores very high on skin allergy and toxicity indexes. Oxybenzone is a hormone disruptor and it can act like estrogen in the body.  It is one of the most common chemical filters as it’s found in 80% of sunscreen products. While oxybenzone’s primary function is to absorb UV rays, research has shown that it is also absorbed by the skin and can stay in our bodies for an unknown duration. Skin penetration testing and lab studies have even found traces in breast milk (Source:EWG).


Octinoxate, also known as ethylhexyl methoxycinnamate, is a common and inexpensive ingredient in many sunscreens. It is a hormone disruptor, producing estrogen-like effects, similar to oxybenzone. While it absorbs UVB rays, it also poses numerous risks to humans as well as coral reefs. Octinoxate has been found in human urine, blood samples and breast milk.

Environmental Concern: Coral Reefs

“Most Sunscreens Can Harm Coral Reefs” – New York Times, 2018. Soul Story Sunscreen are coral reef friendly.

​According to a study on coral bleaching conducted by scientists from Environmental Health Perspectives, oxybenzone and octinoxate “caused complete bleaching of coral even at very low concentrations.” Many resorts near coral reefs actually require biodegradable sunscreen, prohibiting specific ingredients in guests’ sunscreen including oxybenzone, octinoxate and parabens.  Source: “Most Sunscreens Can Harm Coral Reefs” – New York Times, 2018

“Is Your Sunscreen Bad for the Planet?” – Vogue, 2018

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Top Two Chemicals to Avoid in Shampoo, Facial & Body Cleansers

Sodium Lauryl Sulfate (SLS)

SLS cleans by corrosion, which means that it dries the skin and causes irritation by stripping the protective lipids from the skin’s surface, disabling it from effectively regulating its moisture balance.

Sodium lauryl sulfate (SLS) is a synthetic detergent (cleaning agent) and surfactant (which means it makes bubbles). It is used in industrial products such as car wash, soap to wash engines, and bathroom & floor cleaners. Does that sound like something you would want to put on your skin? Sadly, sodium lauryl sulfate (SLS) is a common ingredient found in many skincare products, but at Soul Story, we believe that it has no place in healthy, natural and non-toxic skincare.

Try Soul Story gentle and pH balanced Purifying Cleansing Foam

Sodium Laureth Sulfate (SLES)

To make SLS less irritating, it is often ethoxylated. This is a chemical process that adds ethylene oxide to SLS, resulting in the modified compound of SLES. But SLES is also a concern because it can be contaminated with 1,4-dioxane, which may be carcinogenic.


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Other Chemical to Avoid


Parabens are man-made chemicals used as preservatives in beauty and personal care products.  They are inexpensive chemicals that helps preserve products for a long time, which is why they are so widely used.

Forms of parabens one should be aware of

The most common forms of parabens used in beauty products are methylparaben, propylparaben, ethylparaben and butylparaben.

Are Soul Story skincare products also paraben-free?

We do not formulate our skincare products with parabens because their safe usage is doubtful.  According to a number of respectable health organizations, research indicates that parabens are endocrine disruptors that get stored in the body tissue and interfere with glandular activity and hormone production. In other words, they are suspected of disrupting your hormone balance.

When parabens are absorbed by the body through the skin, they cause hormonal imbalances since they mimic hormones such as estrogen. Studies have shown that prolonged, regular exposure to estrogen over the course of a person’s life has been linked to an increased risk of breast cancer. Even the US FDA admits that estrogenic activity in the body is associated with certain forms of breast cancer, which is why we do not want to add it to our non-toxic cosmetics.

Now you know what to watch out for and why you should care!

Soul Story has a strong commitment to excellence in healthy and natural skincare research and makes significant investments in the research and development (R&D) of all its products. We guarantee the potency and purity of our skincare by controlling every step of the process – from extracting our own ingredients to formulating our own products. We apply the latest discoveries and technologies for efficiency and safety of all Soul Story products. Our formulations are created exclusively for our brand and we have spent significant time researching ingredients’ benefits and detriments to make sure we know which ones not to include.

Soul Story formulations are created exclusively for our brand and we have spent significant time researching ingredients and their benefits and more importantly, which ingredients not to include.

Our powerful, balancing formulas infused with pure and nutrient-rich ingredients will revitalize and regenerate your skin. As more and more people turn away from harsh, chemical products, nature’s role in offering pure, potent skin care solutions will only continue to increase.

Since here at Soul Story Skincare we truly care about your health and safety.  As such, we do not include any of the above-mentioned ingredients in our products and promise to produce only non-toxic, healthy and natural skincare products.

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Vivian Story

Soul Story is a bespoke Korean skincare brand founded by Korean-Canadian entrepreneur, Vivian Ke Story. She splits her time in Ho Chi Minh, Bangkok, and Seoul where she works with Korean dermatologists and skincare specialists to formulate and select ingredients. Each product is formulated to help with sensitive skin, eliminate dullness, dryness, clogged pores and poor skin texture.

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