GMP Certified
Ensuring consistent production and controlled standards

MADE IN KOREA
Korean advanced formulation and technology

NO ANIMAL TESTING
We love animals and never test our products on animals

100% TOXIC FREE
We only use natural, non-toxic ingredients

The Power of Natural & Healthy Beauty

Soul Story Skincare is proud to offer products made from high-quality, pure and powerful ingredients sourced only from Korea and Europe, to help you look and feel beautiful and healthy. Inspired by the soft and luminous skin that Korean women are renowned for.

"This knowledge that the majority of what we apply to our skin gets absorbed right into our blood, and a lack of suitable solutions, led me to develop a modern, health conscious skincare line,”

-Vivian Story

All Natural Skin Care For A Radiant & Healthy Complexion

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Hydrating Daily Lotion

Brighten Skin Complexion, Anti-aging, Rejuvenating, Hydrating and Soften Skin Texture

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Purifying Cleansing Foam

Dermatologist formulated non-toxic face cleanser that removes make-up, dead skin cells, oil, dirt and other pollutants from the skin and soothes it with nourishing natural ingredients.

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Calming & Revitalizing Toner

Natural & non-toxic toner, balances skin pH level, brightens complexion, tighten pores

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Globe Trotter Set

Ideal for those who travel and workout. Get all 3 products in one convenient bundle.

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Essential Trio Set

Allow these three steps to become your morning and nightly rituals. The goal of 'Essential Trio Set' is to tune up your complexion so it's functioning at its best.

What Our Customers Think About Story Soul

Rosalia Gitau


Bangkok, Thailand, July 29, 2017

My sister and I are both obsessed, honestly we have never looked better from using Story Seoul foam cleanser, toner and hydration lotion. We stopped using them and our skin has been horrendous without them. I cannot have enough positive pronouncements of Story Seoul products. In just a couple of days, my breakout has cleared up! Probably allergic to all that junk chemicals in other face products. Thanks for developing this line!

Astra Petkunaite


Bangkok, Thailand, June 19, 2017

I've been using Story Seoul products for the few years now and can't be more happy about my skin condition. I used to have acne and very oily skin, but by consistently using all 3 products I managed to keep my skin clear and healthy. Every time I try something different for a change, my skin becomes oily and dull again, so I am coming back to using Story Seoul. Products are also natural and not tested on animals, which is very important to me.

Jennifer Horn


Malibu, California, USA, July 18, 2016

I recently decided to make a lifestyle change and switched to natural beauty products. After (unsuccessfully) trying out a few different brands, I’m so happy that I found Story Seoul! My favourite is the foaming cleanser- it smells fresh and although it’s strong enough to remove my makeup, it is gentle enough that my face doesn’t feel dry, after using it. My pores get easily clogged but the daily lotion is light enough to moisturize my skin without causing breakouts. The toner is also incredible- it’s the only toner I’ve ever used that doesn’t smell like alcohol and doesn’t make my face feel tight after using it- my skin just feels fresh and clean! After using Story Seoul for just over a month, my skin is looking so radiant and I feel amazing, knowing that I’m not using chemicals but natural skincare products.

Ploy


Bangkok, Thailand, December 1, 2015

I have to say that I am not a lover of toner... Sometimes don’t use toner because I feel too lazy to apply it. As the description says, this toner is alcohol-free and the scent is light, which is good. I applied it 2 ways, with a cotton pad and with my hands. prefer the cotton pad for the cleansing, as I was not sure if my face was clean properly - but I did not see any dirt on the cotton pad.
* I accidently used that cotton pad on my eye area – It felt cool on my eye but was not painful and didn't burn, a sign it is a gentle skincare product. When I applied it with my hands, I felt more refresh than when I used cotton pad but at the same time I think I used a larger amount of product, so the toner will be empty very soon (*sigh*).
* Maybe I should try spraying it on my face..

Bridget Gray


Ho Chi Minh City, Vietnam, August 1, 2016

Cleansing Foam didn't leave my skin feeling dry and the scent is great. The Hydrating Daily Lotion isn't too heavy but hydrates the skin really well. I have the lotion on right now and my skin feels great. My skin has been feeling amazing and smooth since using Story Seoul's natural skincare products over the last few weeks. Very Impressed!

Ou Promphan


Bangkok, Thailand, June 29, 2016

The My skin is really dry and the Hydrating Daily Lotion is light weight and provided excellent moisture during the day but not enough at night. I tried it with my overnight mask or serum and that was a good balance of moisture for night time. Can't wait for the sunscreen & serum comes out.

Natural Ingredients For Beautiful Skin

Premium natural ingredients are the key to healthy skin. Learn about some of the key ingredients in the Soul Story products.

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Red Ginseng

Stimulates cellular renewal, boosts blood circulation to the skin, and strengthens its immunity to harmful environmental influences

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sophora-ingredient

Sophora Angustifolia

Anti-bacterial, promotes circulation and lightens blemishes, brightening your skin and making it healthier and more youthful.

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Morus Alba Root

Rich in natural antioxidants, prevents the formation of wrinkles, slows down the aging process, and works to brighten and smooth the skin.

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Portulacala Oleracea

Its anti-inflammatory and soothing properties help calm skin irritations and reduce redness the natural way.

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Phellinus Linteus

Full of antioxidant and anti-inflammatory properties, it improves skin elasticity and brings great natural anti-aging effects.

Meet Vivian Story

I am a proud Korean Canadian, born and raised in Toronto, Canada. Recently, I relocated from New York City to Bangkok and feel I have truly found my home here in lively Bangkok.

For years I struggled with chronic sinus complications and extremely sensitive skin. I experimented with countless beauty products, altered my diet and nutrition and improved my lifestyle. Yet despite my best efforts, I continued to suffer. Finally, I decided to take my health into my own hands, firmly believing that no one should have to sacrifice one’s health for beauty.

During my research, I learned that 60% of what we apply to our skin is directly absorbed into our blood stream, be it dangerous chemicals or beneficial natural ingredients. This knowledge and a lack of suitable solutions led me to develop a modern, health-conscious skincare line.

 

Research & Development

Story Seoul has a strong commitment to excellence in natural skincare research and makes significant investments in the research and development (R&D) of all its products. We guarantee the potency and purity of our skincare by controlling every step of the process – from extracting our own ingredients to formulating our own products.

Love Animals

We don't test on animals - we use real people to test our products, and at Story Seoul our philosophy is simple – create pure, authentic and beautifully natural skincare, crafted without parabens, ethanol, Mineral Oil, phenoxyethanol, benzophenone, talc, animal raw,  triethanolamine, petrolatum, synthetic pigments, SLS, SLES or lanolin.

Soul Story In The Press

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Vogue Magazine

June 2017

Vogue Beauty highlights that Hydrating Daily Lotion is suitable for all skin types including those with sensitive skin. Our soft-textured lotion is rich in natural ingredients including Phellinus Linteus, Sophora Angustifolia, Polygonatum Officinale Rhizome Root and Red Ginseng. These ingredients help brighten skin complexion, reduce redness, acne, dark spots and inflammation. They help protect skin from pollution and give the skin its bounce and elasticity. With Ginseng's anti-aging properties, the lotion moisturizes and makes your skin look and feel younger.

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Bangkok Post

January 2017

Bangkok Post selects Soul Story Purifying Cleansing Foam and Calming & Revitalizing Toner as #3 & #4 in their Top 10 Beauty Picks for 2017, in their 'Lifestyle Section'.
Click to read the write up: 
http://www.bangkokpost.com/lifestyle/social-and-lifestyle/1175397/sober-up-your-skin 

For Soul Story friends living outside of Thailand, Bangkok Post is the number one English language daily newspaper in Thailand.

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Elle Magazine

December 2016

ELLE Beauty Director selects Soul Story 'Purifying Cleansing Foam' as hot new product in December 2016 issues. We are grateful for the beauty editors at ELLE Magazine for trying Purifying Cleansing Foam and loving it.

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Cleo Magazine

December 2016

Story Seoul Hydrating Daily Lotion, is a new Korean brand that focuses on sensitive skin. No harmful chemicals In the mixture will cut the substance that may cause sensitive skin like Paraben, Mineral Oil, Lanolin, Tulal, etc. This is a lotion. It moisturizes the skin, soothes and softens the skin.

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L'Officiel Magazine

October 2016

Story Seoul blossoms from Korean beauty wisdom and innovation

Embarking on a quest to create “healthy, smoother & radiant skin without putting
one’s health at risk,” Vivian took inspiration from several elements of her cultural
heritage: The Dongui Bogam – an ancient Korean medicinal text printed during the
Joseon dynasty by royal physicians, which devotes an entire chapter to the isolation
of plant extracts from nature and fermenting them to create nourishing formulas for
the skin, and Korea’s major competitive advantages:

1) Cosmetic innovation 10 to 12
years ahead of the West, and
2) Premium quality with competitive pricing.

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